Character Building
My Role: Reframing the brand. Originally the "Be a Star!" tagline was framed as fame and acclaim. I reframed this with the visual language of constellations in the sky and simple building blocks on the ground.
My Role: Reframing the brand. Originally the "Be a Star!" tagline was framed as fame and acclaim. I reframed this with the visual language of constellations in the sky and simple building blocks on the ground.